SC continues to build on The New SC Experience Space on the 5th floor, Nextopia zone, Siam Paragon, partnering with LouLou.BKK, an eco-friendly café by Fey-Phat Eksaengkul and partners, to enrich the brand experience through food and beverages, along with the launch of 3 exclusive bakery menus created in collaboration with Chef Tay-Saharat Taengthai, the first champion of MasterChef The Professionals Thailand, to convey the identity of The New SC through yet another experience that naturally reaches people, extending the concept of Feel the New SC, which invites people to experience the brand through all their senses
Miss Chomchada Kuldilok, Deputy Managing Director of Corporate Branding at SC Asset Corporation Public Company Limited, or SC, stated that after SC launched The New SC Experience Space as a venue opening opportunities for people to experience the brand’s new identity through real experiences on the 5th floor, Nextopia zone, Siam Paragon shopping center, the company has further developed this space by partnering with LouLou.BKK, an eco-friendly café distinctive in creating experiences and lifestyle, to further enrich the dimensions of brand perception through flavors and an atmosphere reflecting the concept of The New SC
“SC believes that building a brand today does not come from communication alone, but from experiences that people genuinely encounter. We intend The New SC Experience Space to be a place that connects people with the brand through design, art, sound, scent, and taste. The collaboration with LouLou.BKK is therefore not merely about bringing a café into the space, but about jointly creating another experience that reflects the identity of The New SC in a way that is more accessible, fun, and natural, making rebranding more than just changing a logo or image” Miss Chomchada said
The New SC Experience Space builds upon the Feel the New SC event, a brand experience festival held at Parc Paragon this past May, focusing on conveying SC’s new identity through tangible experiences, with every element within the space designed to work together harmoniously
Including the brand’s signature scent by The O.B.A., an immersive sound experience by Montonn Jira, signature dessert menus by De La Lita, uniform design by Fah Chak, as well as the SC Morning Walk zone simulating the atmosphere of a morning stroll in a village community, before welcoming LouLou.BKK to complete the food and beverage experience
Fei - Phat Ek-saeng-kun, a handsome action star and one of the partners of LouLou.BKK, said he is delighted that LouLou.BKK is part of this space, as they share the same concept of creating good experiences for people. He therefore collaborated with Chef Tei - Saharat Taengthai to develop special menus exclusively for The New SC Experience Space, namely Truffle Raspberry Cake, Pistachio Caramel Banana Cake and Orange Carrot Cake
“I feel that when we go to a place with a great atmosphere and delicious food to eat, it can truly make that day feel more special. And I myself want everyone to try the 3 special menus we crafted specifically for this place. I hope it will be another great experience that makes everyone enjoy coming to check in.”
Those interested can experience SC’s new identity through The New SC Experience Space on the 5F floor, Nextopia zone, Siam Paragon, which brings together design, art, scent, sound, and taste experiences in one space, along with exclusive menus from LouLou.BKK available starting today. LouLou.BKK will be in this space for 1 season, until approximately this November.
