SCOPE Company Limited, a specialist in ultra-luxury real estate development, celebrates a major milestone for SCOPE Langsuan after achieving 100% sales closure of all two-bedroom units, while proving its success and building confidence that the game of the Ultra Luxury market has changed.
From competing on luxury to delivering quality of life through the Complete Well-Being Lifestyle concept, which has now become one of the key factors that high-end buyers use to make their residential decisions, reflecting a market shift that places greater importance on Well-Being, living experience, and long-term asset value, rather than luxury alone
Over the past several years, the Thai real estate market has faced challenges from an economic slowdown, weak purchasing power, and intensified competition. However, the Ultra Luxury market has continued to grow steadily, especially in prime locations of Bangkok such as Langsuan, which continues to attract interest from Thai buyers, investors, and High Net Worth Individuals (HNWI) seeking "quality assets" rather than just a place to live
Today, the success of SCOPE Langsuan in completely selling out all two-bedroom units at 100%, even amid a challenging economy, is not just about sales figures, but proof that "the game of the Ultra Luxury market has changed"
Mr. Yongyut Chaipromprasert, Chief Executive Officer of SCOPE Company Limited, stated that "Today's Ultra Luxury customers are not buying homes for luxury, but are choosing to invest in quality of life, privacy, and assets that can generate long-term value. Therefore, if developers still compete only on location or decorative materials, that may no longer be enough"
With this mindset, SCOPE chose to "change the game" of Ultra Luxury real estate development, moving from selling Luxury Products to creating a Complete Well-Being Lifestyle Experience that integrates prime locations, world-class design, service standards on par with luxury hotels, and quality-of-life care in every dimension, under the Complete Well-Being Lifestyle concept, to deliver a superior living experience—one of the key megatrends in the real estate industry—through 3 core pillars
- Product – Developing residences to international standards, from site selection, collaboration with world-class architects and designers, to the careful selection of materials, building systems, and high-quality equipment, in order to create superior quality of life and long-term value
- Lifestyle – Creating a living experience that comprehensively answers Well-Being needs, through amenities that promote health, privacy, and a Community of residents with similar tastes and lifestyles
- Services – Elevating living standards with hotel-grade services, from Housekeeping and Concierge to personalized services, making every moment of living convenient and worry-free
To reflect the success of SCOPE Langsuan, which has achieved 100% sales closure of its 2-bedroom units (2BR), SCOPE held the "Celebrate in Bloom" event in an exclusive atmosphere to thank residents, partners, and distinguished guests who have been part of the brand’s growth, along with a Champagne Tasting experience by Perrier-Jouët
Through the craftsmanship and expression of the identity of Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Florale, Prestige-level champagnes that reflect refinement and the art of elevated living, while reaffirming SCOPE’s vision of raising the standards of Ultra Luxury Residence development in Thailand through the Complete Well-Being Lifestyle concept, which addresses both quality of life and long-term investment value
Today, this concept exists not only among owner-occupier buyers but is also reflected in the behavior of investors seeking quality real estate as a Long-term Asset that can generate returns while preserving and enhancing asset value. As a result, all 3 projects in the SCOPE Collection have attracted interest from both owner-occupiers and investors, each with distinctive strengths according to the potential of each location
Meanwhile, SCOPE Langsuan stands out with its Freehold location in the heart of Langsuan, one of the most limited-supply and consistently in-demand locations among high-end buyers, resulting in an average Rental Yield of approximately 4.5%*
Along with long-term potential for preserving and enhancing asset value, this is an opportunity not to be missed with a special value deal before project closure, as only the last 8 one-bedroom units remain! Starting at 45.15 million baht, this is truly the final chance to own a Rare Item asset on a location that will be impossible to find again in the future
SCOPE Thonglor presents a living experience through Thailand's first All-Penthouse Residence concept, comprising only 18 units. Every unit is a Full-Floor Residence offering ultimate privacy, complemented by services and design that elevate quality of life—answering the needs of both living and long-term ownership of a quality asset. It can generate rental income of up to approximately 800,000 baht per month, or an average Rental Yield of approximately 5% per year*
Along with opportunities for future asset value appreciation, SCOPE Promsri meets the needs of those seeking both residence and investment, with its Sukhumvit 49 location—one of the most popular neighborhoods among senior executives and expatriates—resulting in continuous rental demand. With services and Fully Furnished units that reduce the burden on investors, it can generate an average Rental Yield of approximately 5% per year*
The success of all 3 SCOPE Collection projects reflects that the Complete Well-Being Lifestyle concept not only creates a difference in quality of life, but also builds confidence among buyers and investors—becoming another key factor driving the continuous growth of the SCOPE brand.
* Rental Yield figures are estimates and depend on unit type, market conditions, and conditions at any given time.
