“Primo Service Solution”, a subsidiary of “Origin Property”, spreads its wings to the Next Level, establishing a new company “Hampton Hotel and Residence” to enter the hotel and residence management business in 5 major cities: Bangkok, Pattaya, Hua Hin, Chiang Mai, and Phuket
Highlighting its strengths of over 20 years of experience, 5-star service standards, a strong network of Long-Stay guests, and success in managing hotels to achieve occupancy rates surpassing 70% even during the COVID-19 period, it will begin by managing investment real estate The Hampton Suites and Hampton Residence before expanding to the hotel segment, aiming to become a top 5 player and list on the stock exchange within 5 years
Miss Jatuporn Wilaikaew, Chief Executive Officer of Primo Service Solution Company Limited, a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that following the direction of the Origin Property group, which is committed to expanding growth under the ORIGIN NEXT LEVEL vision, the company, as a comprehensive real estate service provider, has built upon its services business and is preparing to establish Hampton Hotel and Residence Company Limited (HAMPTON HOTEL & RESIDENCE)
to fully enter the hotel and residence management operator business (Hotel & Residence Management Operator), covering 1. Asset Management, helping manage tenants or guests to generate income or returns in line with the targets of hotel or residence owners; 2. Collaborative planning of interior decoration, procurement of services and amenities for tenants or guests, to create an outstanding experience for guests
“In Thailand, there are still few Thai-nationality operators, and access to leading foreign operators remains quite limited for many hotel owners. We therefore aim to be a Thai operator offering services with international standards at an accessible price, to serve the market gap that still exists, focusing on hotels and residences in 5 major cities: Bangkok, Pattaya, Hua Hin, Chiang Mai, and Phuket,” said Miss Jatuporn
The company has 4 key strengths in operating this business: 1. Team experience, bringing together executives and professionals with more than 20 years of hands-on experience in managing hotel and serviced apartment businesses, including experience managing Staybridge Suites Bangkok Thonglor to achieve an occupancy rate as high as 70% early last year, despite the lingering impact of COVID-19
2. Service standards focused on safety and multifaceted care, with 5-star hotel standards and comprehensive services for long-stay guests (Long-Stay) — just bring your suitcase and move in with fully integrated amenities.
3. Customer database. A strong network of Long-Stay customers, including embassies, the business and industrial sectors — especially the Japanese market, such as the automotive industry and the oil and natural gas drilling industry. 4. Customer referrals. Partnerships with foreign companies and relocation agents that accommodate foreigners, to facilitate the referral of customers to various locations.
Miss Jatuporn added that in the initial phase, the company will take over the management of investment properties under the Hampton brand as its first group, since this market is still growing strongly, as seen from the Hampton Sriracha project, which has accumulated sales of more than 90%. Origin Property Group also has plans to continuously develop Investment Property projects. Initially, the company has taken on the management of 3 projects.
These are The Hampton Suites projects in Sriracha and Rayong, located in the high-potential EEC area, where the company will help both find tenants for investors who have no time to rent out their units, and facilitate the tenants’ living experience in the form of serviced apartments combining residential living with hotel-style services (Residence Plus Hotel). Most recently, the company is preparing to manage the Hampton Residence Next to Emporium project in the heart of Sukhumvit, offering continuous returns for up to 20 years, with online bookings for investment units via https://evenprop.com/hampton opening within this August.
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Meanwhile, the company is preparing to manage 11 more hotels in the pipeline of One Origin Company Limited within the Origin group, worth more than 25,000 million baht, targeting the management of 30 additional hotels outside the group, and listing Hampton Hotel and Residence on the Stock Exchange of Thailand within the next 5 years.
“Our 5 key target locations remain in strong demand from the Business Long-Stay market, and once the COVID-19 situation eases, the long-term leisure stay, or Leisure Long-Stay, market will also grow significantly, especially among guests from China. The Operator business will therefore become even more important in meeting future demand,” said Miss Jatuporn.
