‘Jorakay’ reaffirms its true expertise in every home problem, launching the ‘Cracked, Leaking, Seeping’ campaign offering consultations via chatbot technology
Jorakay has launched its latest campaign ‘Cracked, Leaking, Seeping’ in response to market demand for repairs during the rainy season, offering consultation services for ‘Cracked, Leaking, Seeping’ problems by experts through chatbot technology on online channels, along with releasing a new set of online advertising films in line with the technology and Marketing 4.0 era, reinforcing its image as an expert ready to stand by your side in solving every home problem
Jorakay Corporation Company Limited, a leader in the production and distribution of cement adhesive and tile grout under the Jorakay brand with American and international standards, has also introduced repair chemical innovations that comprehensively address cracked, leaking, and seeping problems, meeting the needs of homeowners and buildings
Because it is well aware that cracked, leaking, and seeping problems are issues most people face, whether in old or newly built homes, Jorakay is ready to be the helper that turns difficult problems into easy ones, and has therefore launched its latest campaign ‘Cracked, Leaking, Seeping,’ answering every home-related question through Jorakay’s experts via the Chatbot channel, reaffirming its leadership in innovation for everyone in the family
Ms. Pattamawan Rungsiriwong, Advertising and Sales Promotion Manager at Jorakay Corporation Company Limited, revealed the origins and concept behind Jorakay’s new campaign: “Almost every home without proper waterproofing will face cracked, leaking, and seeping problems. Every year, demand for home repair products in this segment keeps growing
Especially during the prolonged and increasingly intense rainy season, this represents a marketing opportunity that Jorakay has recognized, and we have a wide range of product innovations that serve this need very well, whether it is spot-specific waterproofing innovations tailored to each problem, or the all-in-one whole-home waterproofing innovation that Jorakay has developed. In the past, during this period every year, a large number of people have contacted us for problem consultations through Jorakay’s call center and Facebook
We want to answer customers’ needs as much as possible and in a timely manner, so we brought in Chatbot technology to help, starting with Facebook, which most people are familiar with, making it easy for our target audience to access answers for cracked, leaking, and seeping problems, alongside our call center service, by compiling frequently asked questions
covering problems with leaking roofs, decks, and doors and windows, then providing on-point answers from our experts, along with illustrations, to help homeowners quickly resolve their problems through an online channel that fits the lifestyle of today’s generation. If you have cracked, leaking, or seeping problems, just chat with Jorakay anytime”
Jorakay provides service through the Chatbot under the ‘Cracked, Leaking, Seeping’ campaign via www.facebook.com/JorakayPage and call center 02-720-1112 In the future, there are also plans to add a LINE channel as well
Another key highlight of this campaign is the online advertising film, which draws on the problem of cracks and leaks by comparing it to a form of family problem, simulating a husband's secret chat conversations — a communication style of people today who often chat to talk and find certain answers.
But a misunderstanding arises between the couple, until they discover the truth that they are chatting with a crocodile, which acts like an assistant providing advice and repairing the cracks, leaks, and seepage occurring inside the home, so that everyone in the family can be happy once again, under the concept ‘Whenever there's a problem — cracks, leaks, or seepage — just chat with the crocodile’
For those interested in the Chatbot service that answers crack, leak, and seepage problems with Jorakay's experts, as well as this new series of online advertising films, you can follow them on the Jorakay channel and Facebook fan page www.facebook.com/JorakayPage
