Ananda Development Public Company Limited or ANAN, the market leader in condominiums near the BTS, opens a new Product Segment. “Hybrid Series” Building on the strengths of high-ceiling condos To support city people who have a Hybrid living lifestyle and work in a Hybrid Work style, they need a room that can be used in many ways, under the concept of "High ceiling condo, 2 functions, switching between extreme life modes", including 5 projects ready to be close to the electric train from 3 brands: Culture (CULTURE), IDEO MOBI (IDEO MOBI) and IDEO (IDEO), starting price 3.59 million baht*
Mr. Phonganan Sukkasem, Chief Marketing Officer of Ananda Development Public Company Limited or ANAN, said, “Hybrid Living / Hybrid Work has changed the lifestyle of city people. Nowadays, a single room must be both a place to work, a place to relax, and a place to spend time with important people. Ananda therefore developed a Hybrid room, or a high-ceiling room with 2 functions. Just change the angle. Change the mode of life This communication focuses on selling. 'Life functions' are more than 'square meters' and clearly position 3 brands according to customer groups: CULTURE for people who love lifestyles in the heart of the city, IDEO MOBI for couples starting their life together, and IDEO for people who are just starting to establish themselves. During this time, buyers are thinking more carefully. All 5 projects are ready-to-move-in units. Customers come to see the real room, the real view before making a decision."
Hybrid rooms are designed to take advantage of the room's height. High ceilings help make the room airy. Staying all day is not uncomfortable. Live comfortably in everyday life Ready to adapt to many situations Answering the needs of city life and can divide the area into proportions, can be used in 4 modes as follows
• Work Mode, work corner separate from the bed. Can work and concentrate Turn on the camera for online meetings with ease.
• Rest Mode: After work, get a full rest. You don't have to see your desk when you go to sleep.
• Social Mode: Invite friends to hang out or watch movies together in the room without feeling cramped.
• Creator Mode: High ceiling makes the image look wide. Take beautiful photos or capture content in the room. You don't have to make a lot of scenes.
Every project is close to the BTS, convenient to travel, and has complete living space in one room.
Details of the 5 projects in the “Hybrid Series” divided by brand are as follows:
- Brand Culture (CULTURE) Rooms with 4.3 meter high ceilings in 2 projects in the heart of the city: Culture Thonglor (CULTURE THONGLOR) near BTS Thonglor, Studio Hybrid rooms starting at 5.79 million baht* and Culture Chula (CULTURE CHULA) near MRT Samyan, 1 Bedroom Hybrid rooms starting at 7.9 million baht* with World Class Service Experience care from The Ascott Limited, a world-class standard brand.
- Ideo Mobi brand (IDEO MOBI) under the concept of “IDEO MOBI REAL DUPLEX LIVING” at the IDEO MOBI Sukhumvit - Eastpoint project (IDEO MOBI Sukhumvit Eastpoint), Duplex room size 50 square meters, ceiling height 5.6 meters, space below for working, receiving guests, and daily activities. The upper part is a private relaxation corner. With 2 separate entrances and exits, meeting the needs of both living alone and as a couple, only 250 meters from BTS Bangna, special price 4.99 million baht*
- IDEO brand Hybrid rooms at an easily accessible price in 2 projects: IDEO Rama 9 - Asoke (IDEO Rama 9 - Asoke), large rooms with clear work and rest zones, starting price 5.99 million baht* and IDEO Ramkhamhaeng - Lamsali Station, studio rooms with high ceilings, starting price 3.59 million baht*
The launch of the new product segment “Hybrid Series” this time is therefore more than a campaign. Because it comes from an understanding of urban lifestyles, Ananda never stops developing products to meet the needs of an ever-changing lifestyle. Along with the brand concept "ANANDA URBAN MOVE UP: Move up...life without interruption" that places importance on a location near the electric train. Ultimate comfort and safety And today it has expanded to living in the room to perfection in every mode with the Hybrid Series, all 3 brands, 5 projects from Ananda.
Interested persons can visit the projects at the sales offices of all 5 projects and receive special offers. Or see more details at www.ananda.co.th *Prices and special offers are subject to the conditions set by the company.
