SC reaffirms its leadership in premium homes with the launch of the campaign “Your Way to Living in Bloom”, bringing in “Toey-Jarinporn” to convey a lifestyle perspective that reflects the identity and tastes of the new generation. SC is transforming VENUE single-detached houses across 5 locations — Rama 9, Phahonyothin, Vibhavadi, Rama 5, and Sriwaree — with a Mid-Century Modern design style blending design perspectives and new-generation lifestyles, along with partnerships with multiple partners including Marimekko, X Club, and Legend Thailand to jointly express designing a life in one’s own way
Mr. Nattakit Sirirat, Deputy Managing Director of Marketing and Innovation at SC Asset Corporation Public Company Limited (SC), revealed that the company has launched the “Your Way to Living in Bloom” campaign, extending SC’s vision of seeing a “home” as more than just a place to live — but as a space that opens opportunities for each individual to choose and design their own way of life. The campaign features “Toey-Jarinporn Joonkiat”, a famous actress, to convey The Way of Living of the new generation, while also rebranding VENUE single-detached houses with designs and lifestyles that answer the needs of the new generation
For this VENUE brand transformation, SC presents “VENUE — The New Series of SC”, a new series of single-detached homes expressing distinctiveness through a Mid-Century Modern design style, which blends distinctive lines and design elements with contemporary living functions. It reflects a home design concept that looks beyond usable space, placing importance on atmosphere and living experience, allowing residents to fully decorate their space and create a lifestyle that truly reflects who they are
The new design pilot covers 5 locations: VENUE IDE Motorway-Rama 9, VENUE IDE Phahonyothin-Rangsit, VENUE IDE Vibhavadi-Phahon, VENUE FORM Rama 5, and VENUE FORM Bangna-Sriwaree, covering potential locations in both eastern and western Bangkok, as well as main roads connecting into the city. This responds to the new generation seeking homes that can accommodate living, working, and spending time with loved ones, with a design character that stands apart from the traditional image of single-detached houses
Mr. Nattakit added that beyond presenting architecture and design, SC is also expanding the concept of “Your Way to Living in Bloom” into the dimensions of Design and Lifestyle through collaborations with expert partners in each field. This includes presenting home decoration concepts through Marimekko, a world-class design brand, together with #Legend Thailand, a leading fashion and lifestyle magazine, conveying perspectives on creating spaces that reflect homeowners’ identity
In addition to collaborating with partners on Design and Lifestyle communications, SC is also moving forward with the Your Way to Living in Bloom campaign through its Business Community strategy. On August 21, SC partnered with X Club to host the YOUR BRAND IN BLOOM event under the topic “Strategy Behind the Rising Star Brand”, which attracted a large audience at The FORM Bangna-Sriwaree.
In this regard, Your Way to Living in Bloom is considered a campaign that builds upon “Live and Learn Home”, SC’s major annual campaign for 2026, which aims to communicate the concept of “A home... that adapts to a changing life”. Your Way to Living in Bloom is a sub-campaign targeting “the new generation of home buyers” through the message of “a home where you can design your lifestyle”
Those interested in visiting the project can register at https://m.scasset.com/_QG9
