Plus Property, a leader in comprehensive real estate and residential management services under Sansiri Plc, has revealed data on the management of premium condominiums priced above 250,000 baht per square meter in the Bangkok metropolitan area, where the company holds a 36% market share in this segment—more than 1/3 of the market—clearly reflecting the trust placed in it by premium customers.
Miss Naruemon Aporttanakul, Deputy Managing Director of Building Management at Plus Property Co., Ltd., stated: “Plus Property has more than 30 years of experience in the real estate management business, overseeing a total area of more than 40 million square meters nationwide, with a focus on delivering international-standard services through the implementation of ISO systems in every project. The company also excels in designing premium services tailored to each project, alongside staff development through Plus Eduplex, a training institute that helps elevate employees' skills and expertise, while establishing career progression paths, positions, and compensation that align—retaining quality personnel ready to consistently deliver standardized services"
However, maintaining service quality to standard, along with the upkeep of various project systems, inevitably involves costs that push management expenses higher every year. This requires understanding from clients in collecting appropriate common-area fees so that residents receive satisfactory services. Although the building management business continues to grow steadily, there remain instances of unprofessional management and a lack of understanding among residents regarding rising common-area fees, resulting in management quality and services that fall short of expectations.
Currently, the market has a rather limited number of expert professionals. Building a team with knowledge, experience, and an understanding of standardized work systems is no easy task and requires experience, making Plus Property one of the first choices trusted by customers, especially in the premium project market
As a result of Plus Property's continuous focus on penetrating the premium project market, over the past 5 years revenue has grown an average of 10% per year, rising from 1,400 million baht to 2,000 million baht, with a tendency for further growth—reinforcing its strong role and the trust of its customers.
Examples of premium projects entrusted to the company include 98 Wireless, The Monument Thonglor, KHUN by YOO, Athenee Residence, The River, The Bangkok Sathorn, The Met, Millennium Residence, AESTIQ, Ashton Asoke, THE CROWN Residences, THE ESSE 36, as well as expansion into Branded Residence projects such as The Standard in Hua Hin and Phuket
Furthermore, the quality of service is guaranteed with national and international awards, such as Best Property Management from Dot Property South East Asia and Best Luxury Property Management from LivingInsider Awards
“We do not primarily compete on price, but are committed to delivering quality and service standards. Therefore, for clients seeking experts in premium project management and comprehensive residential care, Plus Property is a company that meets those needs with professionalism and strong experience”
In addition, the market faces challenges from labor shortages due to the increase in residential projects. In this regard, Plus Property has introduced technology to enhance efficiency, such as LIV-24, an intelligent AI system for security, and the Kuhu Application, a residential assistant for residents, which enables effective workforce management, reduces reliance on labor, and further increases speed and accuracy in operations“
Plus Property continues to focus on the premium market in both Bangkok and tourist cities, believing that the competitive game will center on service quality, where professional management will be key to maintaining and adding long-term value to real estate”
For more information or to view all services of Plus Property, visit the website: https://bit.ly/3SSVoAg
