Amid the challenges of the real estate market, “Sansiri”, the leader of Thai real estate, defies the overall market trend, standing firm with strength and continuing to aggressively enter the market by launching new projects continuously, earning recognition as a key 'Market Indicator' that has created momentum and revived the condominium market to liveliness once again. Every step Sansiri takes is not merely a project launch, but the creation of a new phenomenon that customers, investors, and industry insiders are watching closely.
Holding the No. 1 Sales Position, Reaffirming “Sansiri” as the Condo Leader
Mr. Umnart Suwannakul, Deputy Managing Director of the Condominium Project Development Division, Sansiri Public Company Limited, stated that “Sansiri's condominium business continues to grow strongly and steadily. For the first 7 months of operations (ending 31 July 2026), total sales reached 16,000 million baht, or 70% of the full-year sales target of 23,000 million baht, on track toward the full-year condominium transfer target of 17,500 million baht. This achievement clearly reflects the confidence consumers have placed in the company, earning Sansiri the No. 1 Engagement Award as the most searched-for brand by consumers on a continuous basis.”
Since the beginning of 2026, Sansiri has driven the market with an understanding of “Real Demand – the Right Location – the Right Segment,” enabling the brand to win customers' hearts firmly, whether in the Affordable & Medium Segment, which has generated a continuous phenomenon of customer trust and an outstanding response beyond expectations. The year kicked off with the LOVE Charoen Nakhon project
Under the new brand 'LOVE by Sansiri', which generated a queue-waiting frenzy lasting 5 days in advance, racking up sales of over 300 units worth more than 1,500 million baht within just 2 days of pre-sales. This was followed by the XT 10 Ekkamai project, where customers queued across weekends, generating pre-sales of 2,000 million baht within just 2 days. Adding to this is the phenomenal heat of the dcondo vite project, which set a record of 600 bookings via the KUHU App in just 1 minute.
Beyond its operational success, the strength of Sansiri's condominiums is also reflected through its focus on Service & Quality, which is a core strategy and operating standard that emphasizes quality control from the foundation and construction stages through to after-sales service under the LIFE-LONG QUALITY approach, in order to care for residents and maintain the condition of the project over the long term, with a professional team from Plus Property, as well as highly effective Crisis Management capabilities.
In particular, the earthquake last year, in which Sansiri promptly took care of residents and managed the situation quickly, safely, and efficiently by urgently conducting on-site inspections of building structural safety in detail across more than 250 projects nationwide—both projects still within and beyond the warranty period—ultimately building the highest level of trust and firmly reinforcing customers’ confidence, driving continued sales success up to the present
Continuing with Trendsetter Momentum and Ready-to-Move Projects in the Premium Segment
Sansiri aims to maintain its market leadership and retain the number one position in customers’ hearts. In the second half of 2026, the company will drive operations through key strategies that have delivered results perfectly in line with targets, namely: sustaining top-tier leadership, reinforcing the strength of its luxury and iconic portfolio, including the handover of ready-to-move (RTM) projects in the premium segment to serve genuine real demand from high-end customers with truly strong purchasing power, alongside the phenomenon of The Return of Icons, bringing legendary brands back to create success
Led by XT 10 Ekkamai, launched early this year to better-than-expected response, and most recently the preparation to launch luxury-level projects such as THE MONUMENT Sathon and the HAUS brand on the T77 Community location, followed by expansion into high-potential urban areas, joining forces with world-class partners to develop projects on Strategic Locations nationwide
Especially in Phuket, supported by strong foreign purchasing power and robust tourism demand In addition, partnership strategies are proceeding strongly according to plan, including the joint venture with Mitsui Fudosan Asia Development (Thailand) Co., Ltd. to develop the LOVE Charoen Nakhon project, the continuation of long-term cooperation with Tokyu Development (Thailand) Co., Ltd., and most recently Nomura Real Estate (Thailand)
“For the Sansiri Condominium Group’s operational plan in 2026, the company targets launching a total of 17 new projects worth 29,400 million baht, divided into 8 projects in the first half worth 17,700 million baht, and another 9 projects in the second half with a combined value of 11,700 million baht, with projects in Phuket locations accounting for over 36%. In addition, there are 7 completed projects ready for transfer (Ready to Move: RTM) with a combined value of 18,600 million baht
The key highlight is the premium project portfolio with a total value of up to 12,300 million baht, reflecting excellence in quality, design, superior service, and rare, high-potential locations, led by Via ARI, SHUSH Ratchathewi, and The Standard Residences Hua Hin to serve upper-level Real Demand
“Although the overall industry is in a slowdown, Sansiri is confident that this year’s condominium business group performance will grow and that condominium sales can strongly reach the target of 23,000 million baht, with condominium transfers of 17,000 million baht as planned. Sansiri’s continued launch of new condominium projects reaffirms our business commitment and serves as one of the key Market Indicators that helps create momentum for the market and draws attention from all sectors.
We have always believed that lasting trust does not come from sales figures alone, but from standing firm and standing by our residents, especially in times of crisis, such as the earthquake last year, where Sansiri was able to manage and ensure safety quickly and with the highest efficiency. These things have shaped our 'Standard of Trust', which has led customers and investors to place their genuine trust in Sansiri” Mr. Ong-arch concluded.
