AP Thailand Public Company Limited, a leading Thai real estate company under the commitment “Better Living, Your Choice,” has announced the elevation of its long-term partnership with Nippon Paint Decorative Coatings (Thailand) Co., Ltd., a leader in innovative paints and coating standards from Japan, into a sustainability partnership, or GREEN PARTNER, under the concept “Global Standards for Global Sustainable Living” combining the expertise of two organizations that share a common vision of developing products from a deep understanding of consumers
to raise housing standards, reduce environmental impact, and deliver better living that people can choose for themselves to people, society, and the world sustainably. The partnership will also be extended to environmental care, empowering the new generation, and supporting the international architecture and interior design competition AYDA Awards 2027, opening opportunities for students to showcase their potential and further develop design concepts for a sustainable future
This collaboration merges the expertise of two organizations with a shared vision to elevate housing standards, reduce environmental impact, and reinforce AP Thailand’s role as the first real estate developer in Thailand to choose NIPPON PAINT products internationally certified by EPD International, marking an upgrade in material selection that encompasses both quality and internationally verifiable environmental standards
Vision from the Executives
Mr. Kittichet Sathitnopachai, Deputy Managing Director of Corporate Marketing Strategy and Digital at AP Thailand Public Company Limited, said “AP believes that delivering a good and sustainable life must start with a deep understanding of customers, before turning that understanding into homes that answer real-life needs, from design, function, and construction innovation to every material chosen for use”
“The partnership with Nippon Paint clearly reflects AP’s working commitment under the CODE OF IN-DEPTH UNDERSTANDING, especially the Code of Global Partnership, which gives us the opportunity to integrate world-class knowledge and standards with an understanding of Thai consumers’ lifestyles, and the Code of Sustainable Impact, which aims to create positive outcomes for people, society, and the world
Being the first real estate developer in Thailand to choose NIPPON PAINT innovative paint products from Japan, internationally certified by EPD International, is not merely choosing good materials, but demonstrating long-term responsibility to the world”
Mr. Watchara Siririttichai, General Manager of Nippon Paint Decorative Coating (Thailand) Co., Ltd., said “Customer-Centricity is at the heart of Nippon Paint. We believe that creating a good and sustainable quality of life must begin with a deep understanding of people’s lifestyles, needs, and living environments, because every choice of materials used in the home affects quality of life and the environment in the long term. We therefore strive to develop innovative paints that address beauty, durability, wellness, and sustainability under globally verifiable and certifiable standards.
Over more than 4 years of collaboration with AP Thailand, this partnership reflects a shared vision of delivering the best value to residents. This collaboration is therefore more than just choosing world-class innovative paint products — it is about jointly raising the standard of living in Thailand through Nippon Paint products certified by EPD International at the global level, to deliver homes that are good for residents, good for the environment, and good for the planet in the long run”
Collaboration Plan Driving “GREEN PARTNER” Into the Future
AP Quality Product for a Sustainable Planet: Elevating housing with world-class standards. AP connects consumer insights with the selection of internationally certified quality materials, choosing highlight products such as NIPPON PAINT Weatherbond, an ultra-premium grade exterior acrylic water-based paint developed to withstand hot and humid climates.
It excels in durability against sunlight, rain, humidity, and stains, helping reduce the frequency of repainting, and features heat-reflective innovation to reduce energy consumption from air conditioning. It has low volatile organic compound (VOCs) content and has received international carbon and environmental certification through the Environmental Product Declaration (EPD) from Sweden, which provides transparent, third-party verifiable information in accordance with international standards.
The choice of NIPPON PAINT innovative paint products certified by EPD International at the global level thus helps elevate AP’s Sustainable Living from concept to verifiable evidence, while giving customers confidence that their homes are developed with materials assessed for quality, performance, wellness, and long-term environmental impact.
Sustainable Carbon Footprint: From Material Selection to ESG Outcomes
AP Thailand and Nippon Paint are moving forward with the Sustainable Carbon Footprint approach, jointly reducing environmental impact and greenhouse gas emissions in every process related to project development — from raw material selection, manufacturing, transportation, and construction, to use and long-term maintenance.
Over a period of more than 4 years, AP has continuously used NIPPON PAINT innovative paint products in its projects, helping to reduce greenhouse gas emissions by as much as 611,027.687 kgCO2e, equivalent to planting more than 64,318 perennial trees, moving toward the goal of Net Zero greenhouse gas emissions by 2050
These results serve as further evidence of AP's operations under the Code of Sustainable Impact, which aims not only to reduce the impact of business operations but also to use the data obtained to improve material standards and construction processes in the future, in order to create an Ecosystem of sustainable living that is safe for health and delivers a better quality of life for people, society, and the world
Shaping the Future: Empowering the New Generation
In the dimension of people and society, AP and Nippon Paint are preparing to build on their collaboration as a Long-term Partnership through Knowledge & Value Sharing activities, opening up opportunities for school students, university students, and young people of the new generation to learn from bodies of knowledge and real-world experience in design, housing development, material selection, and environmentally friendly innovations, while nurturing their potential, sparking creativity, and preparing the new generation to turn knowledge into real action and grow into a key force in driving a sustainable industry and society
Progress & Future: Shaping the Direction of International Design Together
Another significant milestone is elevating the collaboration to the international stage, as AP Thailand has been honored to join as one of the judges for the Asia Young Designer Awards, or AYDA Awards 2027, an international architecture and interior design competition for university students organized by Nippon Paint to support and develop the potential of emerging designers
It also opens opportunities for students to present their ideas, exchange knowledge, and develop their skills through collaborative learning with designers, experts, and fellow professionals from various countries, aiming to encourage the new generation to create works that sustainably address the needs of people, communities, society, and the environment
This role not only reflects recognition of AP Group's experience in quality housing development but also gives the organization the opportunity to bring perspectives from a deep understanding of people's lives—including living behavior, spatial design, function, and quality of life—to the judging process and to inspire new designers. Connecting AP's body of knowledge with an international network to support emerging designers in creating works that address the needs of people, communities, society, and the environment
which marks yet another prestigious milestone of this collaboration
The partnership between AP Thailand and Nippon Paint is therefore not limited to merely the selection of paint products, but is a fusion of vision, consumer insight, world-class standards, innovation, and the responsibility of the two organizations coming together, to deliver a good life of one’s own choosing to people, while creating positive impacts on society and the world sustainably
