Miss Suwannee Mahanarongchai, Director of Plus Property Co., Ltd. (a subsidiary of Sansiri), revealed that the Property Management market continues to grow, driven both by newly launched real estate projects requiring professional management and existing projects seeking to raise the quality of their management to maintain competitiveness. As a result, Plus has been able to maintain revenue and profit levels in line with targets for the first half of the year.
“The trust that clients have placed in Plus for more than 30 years stems from management that can tangibly preserve the value of projects, including maintaining building standards, common areas, building quality communities, and elevating the living experience — all key elements that help maintain a project’s potential and support long-term real estate value, alongside location and market conditions,”
Meanwhile, increasingly diverse consumer behaviors have given Property Management a more important role, for example among Pet Parents, the elderly, and groups that prioritize sustainability. Developers lay the foundation in terms of product quality, while Property Management plays a key role in bringing these concepts to life through services and management.
Second-Half Strategy Moves Forward: Targeting the Luxury Market and Strengthening the Living Ecosystem
In the second half of the year, Plus continues to push into the Luxury Management market by upgrading staff capabilities, applying the CTH (Confederation of Tourism & Hospitality) standard from the United Kingdom to develop its team through PLUS EDUPLEX, the first institution in Thailand licensed by CTH to offer Hospitality courses. Staff training will be held in Q2–Q3 to prepare for delivering international-standard services that meet the needs of luxury clientele.
Most recently, we were also entrusted with the management of The Standard Phuket, marking another important milestone in expanding our portfolio into the Branded Residence market and reinforcing Plus’s expertise in managing luxury-grade projects.
At the same time, we continue to expand our businesses and new services by driving the growth of Touch Property, a building engineering specialist, which has grown threefold this year on demand for building renovation and maintenance, as well as expanding the partner network of Plus Concierge to make residential services even more comprehensive. Meanwhile, LIV-24, a subsidiary, is preparing to expand its LIV-PARK smart parking business after opening its first branch in Don Mueang, with plans to expand into central business district (CBD) areas, along with launching a parking-space-finding helper application within Q3 of this year.
In addition, we are also seeking opportunities to expand the business beyond our core operations (Non-Core Business) in order to create long-term revenue growth and complete the full-cycle residential living Ecosystem.
Currently, Plus Property manages more than 440 projects, covering over 100,000 families nationwide, and received a customer satisfaction score of over 91% last year, reflecting the trust customers have placed in us and the management standards that Plus Property continuously strives to improve. We are also moving forward with promoting ESG principles through the “Plus Korn Kan Dee” project, aiming to create shared value for residents, communities, and surrounding society so they can grow together sustainably.
For more information or to view all services of Plus Property, please visit our website: https://bit.ly/4yP6ztI
