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Sansiri Reinforces UHNW Insights, Exploring Key Factors in Choosing 'Safe Assets with Unlimited Value Creation', Highlighting the Success of 'Narinsiri Krungthep Kreetha' Set to Sell Out

LivingInsider Report2026-07-21 13:48:31
Sansiri Reinforces UHNW Insights, Exploring Key Factors in Choosing 'Safe Assets with Unlimited Value Creation', Highlighting the Success of 'Narinsiri Krungthep Kreetha' Set to Sell Out

 

Ms. Pakphring Karoon, Director of Horizontal Project Marketing at Sansiri Public Company Limited, reaffirms the company's leadership in luxury and ultra-luxury real estate, standing number one in consumers' hearts, stating that “Amid a real estate market with intense price competition (Price War)

 

Sansiri has instead achieved success and earned the highest trust from upper-class customers consistently with the strategy "Value over Price" which focuses on delivering long-term invaluable worth rather than competing in a price war. This has proven that Ultra High Net Worth (UHNW) customers prioritize stability and brand image above all else”

 

According to Sansiri's data, the purchasing behavior of UHNW customers buying residences priced at 40 million baht and above has clearly changed, moving beyond ownership for social status toward seeking a “Safe Haven Asset” — a safe, invaluable and most stable asset amid economic volatility — with emphasis on 3 key factors, namely:

  • Superior value beyond price, focusing on above-standard project specifications, exquisitely refined craftsmanship quality, along with after-sales service and security systems from Sansiri Service that help maintain and increase real estate value sustainably — something a price war cannot provide
  • Being a valuable asset that answers living needs and is ready to grow as a driver of Capital Gain and Yield for secure wealth succession
  • Wellness Ecosystem — a supportive environment featuring well-being, an internationally quality society, and a health-care lifestyle

This success is reflected in the Narinsiri Krungthep Kreetha (NARINSIRI Krungthep Kreetha) project, an ultra-exclusive private residence for only 36 families with a total value of 2,400 million baht, which has been overwhelmingly successful and is set to announce Sold Out soon, proving its potential as a Rare Item by generating Rental Yield as high as 7–9% per year. Now is the final opportunity to own the  last remaining show house, the Last Show House, with exclusive privileges and special final offers for the project

 

To meet continuously strong demand, Sansiri is ready to carry on its success with the “NARINSIRI Rama 9 – Krungthep Kreetha” project, an exclusive private residence for just 56 families, embodying the distinctive charm of the “Lakeside Elegance” atmosphere

 

Experience the most romantic lakeside views in a prime location just 1 minute from Little Walk Krungthep Kreetha, with prices starting from 35 million baht — answering the confidence of upscale customers seeking a quality community, a superior lifestyle, and solid future value growth opportunities.

 

A new landmark is set to arrive in Q4 with “S QUARTER” Sport Complex on over 24 rai of land, under the concept “Health is the New Wealth” — positioned as an Active Lifestyle Destination that enriches living and significantly drives up the capital gain of real estate in the area.

 

Those interested can schedule a project visit and register to receive exclusive offers at https://siri.ly/77BzhL5 or add Line OA: @Narinsiri https://siri.ly/ugzyFT5 or call 1685
 

LivingInsider Report
LivingInsider ReportLast update 2026-07-21

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