SB Design Square continues to advance its Well-being Living concept through a partnership with De Hygienique Thailand, a leader in comprehensive home cleaning and hygiene restoration services from Germany, to deliver an even more complete living experience that meets the needs of modern consumers who prioritize health, quality of life, and a clean, safe, and healthy home environment
Today, a home is no longer just a place to rest, but a vital space for living, restoring body and mind, and fostering good well-being for everyone in the family. At the same time, home hygiene has become an increasingly important concern for consumers, especially dust, dust mites, germs, and allergens that accumulate in mattresses, sofas, carpets, curtains, and various touch surfaces—invisible threats that affect quality of life in the long run
With this understanding, SB Design Square has developed Well-being Living to be more than furniture curation or residential space design; it is a collection of solutions that comprehensively care for quality of life through 4 core pillars: Sleep Well, Pure Comfort, Ergonomic Living, and Elder Care, supporting a good life for everyone in the family
One core pillar that continues to draw attention is Pure Comfort, which focuses on well-being in the unseen—from air quality to the hygiene of living spaces and furniture touched in daily life. Over time, SB Design Square has continuously curated innovations and products that support this concept, including the Smart Wardrobe Purifier air-purifying wardrobe, in-home air purification systems, and furniture made with E1-standard materials and NAF (No Added Formaldehyde) non-toxic wood, which help reduce formaldehyde emissions and promote better indoor air quality
Most recently, SB Design Square has built upon this concept through a partnership with De Hygienique Thailand to add comprehensive home hygiene care services, covering the cleaning of mattresses, sofas, carpets, curtains, and various touch surfaces—accumulation points for dust, dust mites, germs, and allergens invisible to the naked eye. De Hygienique Thailand is a leader in comprehensive home cleaning and hygiene restoration services, using German innovation recognized in over 40 countries worldwide, and has been operating in Thailand for more than 10 years
It has earned the trust of more than 100,000 households. A key highlight is its deep cleaning process that removes dust mites, allergens, and accumulated contaminants from various touch surfaces using a dry, chemical-free care system certified for effectiveness and safety by ECARF, the European allergy research organization—aligning perfectly with SB Design Square's Pure Comfort approach, which emphasizes creating a clean, safe home environment conducive to the good well-being of everyone in the family
Mr. Pidet Chawalnit, Executive Director of SB Furniture Group, said “For SB Design Square, Well-being Living does not merely mean choosing good furniture or designing a beautiful home, but rather creating an environment conducive to a quality life every day. Under the Pure Comfort pillar, we prioritize every element that affects the well-being of residents, from air quality and safe materials to the hygiene of spaces used within the home
We chose De Hygienique Thailand because it is a specialist in home hygiene care with international standards, possessing specialized expertise in eliminating dust mites and allergens, as well as a service approach that aligns with our intention to comprehensively care for our customers’ quality of life. This collaboration is therefore not just about adding a new service, but about extending Well-being Living to cover everything from product selection to maintaining the home environment, so that every family member can live amid cleanliness, safety, and peace of mind every day”
Meanwhile, Mr. Phakin Sotprasert, Managing Director of De Hygienique Thailand, said “Home is the place where we spend time with the people we love most, yet at the same time it can be an accumulation site of dust mites, allergens, and contaminants that affect health without many people realizing it. We are committed to developing home hygiene solutions that help create a clean, safe, and healthy environment for every family member
We are extremely pleased to partner with SB Design Square, which shares the same vision of elevating consumers’ quality of life. This collaboration will help make the Well-being Living concept even more comprehensive, linking residential space design with holistic home hygiene care to create a good and sustainable living experience in the long term”
In addition, to deliver a tangible Well-being Living experience to consumers, SB Design Square is also offering a special privilege for customers who purchase beds with participating mattress brands and models, entitling them to purchase a mattress and bed cleaning service from De Hygienique Thailand at a special price of 1,590 baht, reduced from the regular price of 4,980 baht, from today – 31 August 2026, to help maintain the hygiene of resting areas and reduce the accumulation of dust, dust mites, and allergens, which is another key factor in promoting sleep quality and long-term well-being. *Terms and conditions as specified by the company; only participating brands and models are eligible
This collaboration reflects SB Design Square's vision of developing a living experience that goes beyond beauty and functionality, towards creating an environment that promotes wellness and a good quality of life every day. Under the concept of Better Resource, Better Living, SB Design Square remains committed to developing housing solutions that meet the needs of every stage of life, making the home a place that sustainably cares for the body, mind, and happiness of everyone in the family.
